Top Social Media Management Tools

For business owners who may not yet be acquainted with the benefits of social media management, it’s high time to get informed! Social media emerges as a powerful tool for contemporary businesses, providing avenues to discover new clientele, increase website traffic, and maintain connections with existing customers for sustained engagement with your business. Yet, proficiently...

Top 10 Health-Tech Startups in India

The health of a human being is always of prime importance. As rightly said; health is the biggest wealth in life. With a sound healthy pattern of life, a person tends to think better mentally, physically, emotionally, and spiritually. Good health is essential to the aforementioned parameters of life. Good health means good physicality and...

Process Automation for Partner Management

Numerous businesses depend on manual procedures when bringing new vendors and partners on board. Nevertheless, as your operations expand, these manual approaches can become unwieldy. They can also result in mistakes, duplicate entries, and outdated information, all of which can impede communication and create potential regulatory concerns. Given the digital age we live in, enterprises...

Digital Marketing Trends in the Travel Industry

Travelling nowadays has undergone significant changes compared to the past. Can you recall when you were young, and your parents arranged a family vacation? Rather than experiencing excitement for the trip, you observed them grappling with stress and exhaustion due to the pre-travel preparations. Digitising Travel Industry The onset of the digital era has revolutionized...

Return on Sales (ROS)

Irrespective of the size of your business, you always wish to increase your sales and generate more and more revenue to grow profitable. Whether your business is experiencing higher sales or not, it does not automatically imply that each penny of the money made is in the form of profits. For you to be able...

Proptech In India

With growing urbanization and digitization in every facet of life and business, technology is now the main impetus in enhancing general well-being and boosting important economic metrics in India. Real estate technology, often known as property technology or PropTech, has emerged as a result of recent technological disruptions, rapid technological breakthroughs, and digital revolutions. As...

Scaling Telesales for Effective Conversions

In this era of advanced technology and a more tech-savvy generation, communicating with salespeople virtually is becoming increasingly convenient compared to face-to-face interactions. However, this shift has also prompted businesses to adapt their strategies, with some placing greater emphasis on in-person field sales, while others prioritize inside sales. Inside sales involves the strategic practice of...

Marketing Audit – Definition, Process and Benefits

In this competitive business landscape, effective marketing is one of the crucial aspects that companies always pay attention to. After all, effective marketing allows businesses to sustain and grow in the market and helps businesses connect with their customers and invest in their offerings. However, a marketers job is not only limited to running marketing...

Lead generation in the B2B industry

In the rapidly advancing world, every business must attain high-quality leads to ensure its survival in the market. However, as a business owner you wish to succeed and not just survive, there needs to be a solid plan that both augments and automates lead generation. But how can you achieve this goal? Or more precisely,...

Digital Marketing Strategies in Healthcare

In recent years, there have been sweeping changes in the healthcare sector that have witnessed the growing necessity of digital marketing for the success of numerous businesses within the industry. With the rapid evolution of the healthcare landscape, healthcare organizations have become remarkably proficient at embracing marketing trends swiftly. While it was once possible to...
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