“The best marketing doesn’t feel like marketing.”

Tom Fishburne

Digital Marketing for Artists, Art Galleries

Leading a growth oriented and output driven marketing for Paintings and other Arts

Digital Marketing for Artists and Art galleries has changed the way people decorate their residences, offices, hotels and other premises, This medium has taken a leap over others on the ways Art lovers interact and explore Art peices. It also creates a viral effect, where people compare and gets impressed with the financial product or service become influencers and in turn influence others to buy certain Paintings or Art pieces or avail certain interior decoration service.

In this fast changing digital environment, one thing which is constant is the ‘change’. With newer technologies, platform, likings of the people and many other factors, a marketer needs to be on his toes for getting more followers and customers for Artists and Art Galleries.

A constant track of changes, which to embrace and which to ignore, how to sell, where to spend budget which can create value for organisation are among the few things that business need to check. We can surely help you navigate the same.

With our past and successful experience in the field of Digital Marketing for generating interests and creating traffic for Art galleries , we could surely be an resource to you. Instead of one, we are catering to multiple organisation thus more updated on the changes and what’s working and what’s not.

Our core strength lies in generating organic traffic, which forms a base with real need of the product or service. We study relevant niche for marketing and focus for relevancy in the same.

Finally, a product is a good product only when it reaches its good user and Digital Marketing is a medium for the same.

Area of Expertise

Lead Generation

consulting-png-8

We offer Lead generation services for deserving Art galleries striving to grow. The mechanism involve indepth understanding of marketing and art pieces along with its competitor arena. This is followed by a brain storming session about the possible campaign along with key members of business.

Subsequently, campaigns are designed and floated on the relevant channel to reach a large number of masses or a small particular niche (depending upon the nature of product). The lead are capture and sent immediately to the business team without any manual intervention

A website is does not justify its proper usage until it is accessed by potential users or clients through search engines. Google, Yahoo, Bing are few common search engines that drives traffic and facilitate users to find their relevant service providers.

For a Artists and Art Galleries, it is very important to present its website through search engine in a most intuitive way, which may involve a specialized task. As an experienced SEO professional, we not only ensure the same but also make sure that they are visible in all relevant keywords which any client may look for.

It is not a one time exercise but require a regular support.

Search Engine Optimization

60d9de_45c6cda1e9e8465483f340217d84506a_mv2

Social Media

1499632406strategic-consulting

With entire world getting social through digital social platforms, Artists and Art Galleries also making their way into the same. Not only they engage maximum customer but also generated a socially influenced customer traffic. With more and more social platform evolving, the society is now further getting distributed on basis of age, skills and likings among these platforms.

We are experienced and active in most of the platform popular in India like Facebook, Whatsapp, Linkedin, Instagram, Twitter, Pinterest to name the few. A successful business not only builds a brand value on Social Media but also generate leads for their growth.

With more and more reach of digital media, it is now become a key vector in building or destroying business reputation or brand value. It is not necessary to spend millions to build brand and a single viral post is help for the same. However, same is also true on the negative side also.

Competitors or some frustrated customers use the same platform to create a bad publicity for the business. Not only this, they further try to mobilize media and their followers to spread it like fire. We help businesses to keep the same under check. Though, it may not be controlled however its effects may always be checked with immediate actions.

Online Reputation Management

The-art-of-the-perfectly-formed-joint-value-proposition-blog-new

Interested !! Please enter your details and we will get in touch with you.

Contact Us

Digital Marketing for Artists and Art Galleries

 

Digital marketing is an essential marketing tool for the artists that has brought a great opportunity to showcase their creatives. You could be an illustrators, a painter, a photographer or even a graphic designers with the help of digital marketing you can show your work to a vast audience with least cost and hassles. With the help of digital marketing it is now far easy to find patrons who would support the artists and buy their art.

In the art world the competition has increased since many people are producing art works as a hobby. It may not be a serious art work but it has increased the volume of the work available to buyers. On the other hand a very small fraction of all the people are potential buyers a since very few people understand and appreciate art. Digital marketing helps the artist to connect with the relevant and targeted customer base.

Although learning digital marketing is fairly easily, creating a marketing campaign successfully that provides results needs time and practice. Designing a marketing campaign for artists requires lots of research, practice, and strategic thinking.

Benefits of Digital Marketing for Artists and Art Galleries

Easy and Cost Effective Marketing

Usually artists do not like to like to visit distances to market their art works. But a digital platform like a website allows them to spread their artworks to the global audience easily and cheaply. Artists can also use various social media platforms to promote their art. Most of the social media channels like Instagram, Facebook, or YouTube allow to create a blog and upload your work free of cost.

Large Audience

Digital marketing can help the artist to reach global audience quickly. As soon as your website is launched you become part of the worldwide market. Then by applying right marketing efforts, creating relevant and amazing content and applying effective optimising techniques for search engine clubbed with running paid campaign you can reach the specific targeted audience.

Trust Building

When an artist consistently shows appealing and engaging content and users like it, it starts building a name and a following. This results in your work getting shared among the audience by themselves which eventually helps in gradually building a loyal customer base. It takes time to build a personal brand and reputation among the patrons of the art. For this an artist needs to produce amazing art work consistently. Once this reputation starts building up and people start recognizing the artist, it gets easier to sell the art work.

To create a following, reputation and personal brand for artists through digital marketing, following are a few steps that can be taken.

Guide for artists and art galleries to use digital marketing

Let’s Do It –  Website for Artists and Art Galleries

Generally artists have are not so great with their marketing skills. They are creative people whose mind work better in the field of innovation and creation instead of promoting their creatives. Digital marketing provides a platform to you through which unknown people could find you on google instead of you completely relying on references or depending upon a physical art gallery.

More often either the artists don’t know what to do, how to do or they may not have the time. Sometimes they’re simply not convinced if it will work, or they’re sceptical that other people might steal their work. No, it doesn’t happen so.

You may lose the opportunity to connect with relevant people if you are not using digital marketing. Make up your mind and let’s do it.

Subscription List – Online Audience for Artists and Art Galleries

You may have an amazing portfolio to show case on your website but it is not good enough until people know about your website, frequently visit your website and checkout different categories.

It may happen so that a visitor checked upon your website but later forgot about it and didn’t come back. To make people visit your website frequently you must build up a subscription list of your targeted audience to share your newsletter, blog or podcast etc. It is effective in creating a recall value of your name in the mind of the people.

For this you must keep on regularly delivering fresh and amazing media content to them for free so that they look forward for your updates and share it further. Over here you are not selling your stuff directly but letting them to taste it for free. It helps in creating a buzz about your work and people start talking about it which results in a cascading effect of more and more eyeballs seeing your art and some of them buying it too while checking out your website.

SEO – Search Engine Optimization for Artists and Art Galleries

Search Engine Optimization is one of the most methodical activity to make your website rank on Google and attract the audience organically. The benefit of SEO are immense since such websites have more exposure than the competitors.

While starting with a new website it’s more important to attract links from other websites. Content marketing is an effective way of attracting valuable links. Once your website has some inbound links and quality content, then it’s worth to optimize your website with the right keywords.

SMM – Social Media Marketing for Artists and Art Galleries

Social media marketing is one of the best tool to promote your art work. There are different social media platforms and each has its own advantages. You must target the most relevant platforms to build the network and circulate your work. Consistent, engaging and appealing content on social media can drive traffic to your website. This results in more exposure which means higher chances of finding a buyer.

Though you must be cautious to not use social networks for personal socializing with family or friends. It will never build a professional network and get your content shared to the relevant audience. In fact, you could be harming your business if you were showing your private life on social media. Instead give people a taste of your work. Show a video of how you create your work or write tutorials to teach others. That’s what people will be interested in, instead of an update on Facebook about the online video game you played.

Lead generation for Artists and Art Galleries

Showing advertisements of on Facebook, Instagram, Twitter and Messenger can fetch you quick audience. You can also generate quality leads by using Search Engine Marketing or SEM. It is pay-per-click advertising in which the advertiser pays only when someone clicks on the advertisement. Facebook Ads and Google Ads are two such networks. While running a paid campaign it is very important to optimize various parameters correctly to target the audience.

Summary

With the help of digital marketing you can not only show your talent but also stand out in competition. An artist can just start by building a website to showcase the portfolio.

Though digital marketing is a perfect tool to promotion your work and build a personal brand, you must understand that it is not a quick fix solution. You have to take a medium to long term approach and if your fundamentals are right, you can gain recognition and trust of the audience.

Looking for Best Digital Marketing Agency for Artists & Art Galleries

With Business Knowledge & Comprehensive Digital Marketing Services, We strive to provide the best in class and result Oriented Digital Marketing Services encompassing from Search engine to Content creation to Social Media Marketing to Website Design and Mobile App Development. We act as a business partner and assist business in strategizing the marketing along with its execution.

Interested !! Please enter your details and we will get in touch with you.

Contact Us

FirstCry – A Journey of Success

In the competitive Indian market, you’ll find a ton of startups trying to mark their presence. But there’s something special about those few that stand out. Such startups are the ones who bring fresh ideas, truly get what customers want, and can keep up with the ever-changing market. One name that shines in this crowd...

Creating an Effective Facebook Advertising Strategy

Are you looking to get an inside look into Facebook Marketing? It might seem complicated at first but Facebook Ads stands out as a powerhouse for advertising. It offers a wide range of tools and features designed to empower businesses of all sizes to reach their marketing goals. Why Facebook Ads? One might wonder why...

Perfecting Social Media Marketing As A Beginner

Overview Social media marketing is worthwhile for all businesses as it allows them to engage with a vast audience on platforms they frequent. By launching viral campaigns, small brands can disrupt the market and expand their audience reach. Understanding the lesser-known advantages, obstacles, and strategies for successful social media campaigns is crucial for businesses. Social...

Creating a High Converting Pricing Page

Businesses often overlook the human aspect, neglecting the internal processes individuals undergo before making a purchase, despite being consumers themselves. It is crucial to grasp the fundamentals of a well-designed pricing page, as blindly emulating another business’s page without comprehending its rationale can result in a sub-optimally structured page. Your pricing page holds significant importance...

Growth Marketing – Next-Level Marketing

Urbanbound, a B2B relocation management software business, has quickly supercharged its growth by actively interacting with its audience. The brand has exemplified the power of growth marketing by incorporating customer feedback, focusing on adding value through content tailored to the unique preferences and requirements of the target audience.  By revising its marketing strategy, Urbanbound was...

Understanding Value Creation Vs. Value Extraction

In this competitive business landscape, the proliferation of companies on a global scale is a continual and rapid occurrence. According to Statista, approximately 333.34 million companies exist worldwide in 2021, a slight increase from the figures recorded in 2019 and 2020, which hovered around 328 million companies. Drastic technological advancement has become integral to business...

Impact Of Cookieless Future On Digital Marketing

The transition to a cookieless future may seem unpredictable, but it’s essential to recognize the positive aspects amid the challenges. The realm of digital marketing is currently grappling with a similar unease, stemming from the imminent loss of a distinctive form of ‘information connection’ – the digital cookie. You may have encountered discussions about a...

Google Analytics Loopholes

Google Analytics is a type of analytical service provided by Google to track and monitor website traffic and application traffic at mobile and other related events. It is a part of the Google marketing platform which works as a separate platform and gives detailed reports of the web traffic. This service began in November 2005...

The Beginner’s Guide to Mobile SEO

As a business owner, it is natural for businesses to use tools and technologies for SEO strategies for their business. Failing to use SEO strategies could be missing out on a sizable chunk of their potential customer base. Now, with easier access to low-cost internet facilities people are spending a sizable portion of their time...

Basics of Digital Lending

In recent years, the digital lending sector in India has emerged as a key catalyst for economic expansion, fostering financial inclusion and experiencing notable advancements in recent times. With wider access to technology, there has been a notable upswing in the banking, financial services, and insurance domains, largely attributed to the transformative fintech innovations reshaping...
Open chat
Scan the code
How may I assist you?
Hello 👋
Good to see you....tell us something about your business...and your requirements...