Growth Marketing – Next-Level Marketing
by shama@camphorsolutions.com
Urbanbound, a B2B relocation management software business, has quickly supercharged its growth by actively interacting with its audience. The brand has exemplified the power of growth marketing by incorporating customer feedback, focusing on adding value through content tailored to the unique preferences and requirements of the target audience. By revising its marketing strategy, Urbanbound was...
Understanding Value Creation Vs. Value Extraction
In this competitive business landscape, the proliferation of companies on a global scale is a continual and rapid occurrence. According to Statista, approximately 333.34 million companies exist worldwide in 2021, a slight increase from the figures recorded in 2019 and 2020, which hovered around 328 million companies. Drastic technological advancement has become integral to business...
Impact Of Cookieless Future On Digital Marketing
The transition to a cookieless future may seem unpredictable, but it’s essential to recognize the positive aspects amid the challenges. The realm of digital marketing is currently grappling with a similar unease, stemming from the imminent loss of a distinctive form of ‘information connection’ – the digital cookie. You may have encountered discussions about a...
Google Analytics Loopholes
Google Analytics is a type of analytical service provided by Google to track and monitor website traffic and application traffic at mobile and other related events. It is a part of the Google marketing platform which works as a separate platform and gives detailed reports of the web traffic. This service began in November 2005...
The Beginner’s Guide to Mobile SEO
As a business owner, it is natural for businesses to use tools and technologies for SEO strategies for their business. Failing to use SEO strategies could be missing out on a sizable chunk of their potential customer base. Now, with easier access to low-cost internet facilities people are spending a sizable portion of their time...
Basics of Digital Lending
In recent years, the digital lending sector in India has emerged as a key catalyst for economic expansion, fostering financial inclusion and experiencing notable advancements in recent times. With wider access to technology, there has been a notable upswing in the banking, financial services, and insurance domains, largely attributed to the transformative fintech innovations reshaping...
Writing A White Paper That Generates Sales
Companies aiming to establish robust connections with their audience must generate detailed materials like white papers regularly as part of their content marketing strategy. While many brands are experimenting with contemporary content formats like podcasts and webinars, the enduring importance of thorough written content, illustrated by white papers, persists. White papers surpass superficial content by...
Complete Guide to Programmatic Marketing
In recent years, one of the noteworthy advancements in the field of digital marketing has been the emergence of programmatic marketing. The programmatic marketing approach allows businesses to emphasize certain customers who are currently browsing specific web pages. Programmatic advertising platforms offer solutions that benefit both publishers and advertisers. They benefit the publishers by facilitating...
Top Social Media Management Tools
For business owners who may not yet be acquainted with the benefits of social media management, it’s high time to get informed! Social media emerges as a powerful tool for contemporary businesses, providing avenues to discover new clientele, increase website traffic, and maintain connections with existing customers for sustained engagement with your business. Yet, proficiently...
Top 10 Health-Tech Startups in India
The health of a human being is always of prime importance. As rightly said; health is the biggest wealth in life. With a sound healthy pattern of life, a person tends to think better mentally, physically, emotionally, and spiritually. Good health is essential to the aforementioned parameters of life. Good health means good physicality and...
