Digital Marketing in Chennai, Tamil Nadu
Leading a growth oriented and output driven marketing for expanding businesses in Chennai, Tamil Nadu
Digital Marketing has changes the way people buy products in Chennai, Tamil Nadu. This medium has taken a leap over others on the ways people interact and explore brands. It also creates a viral effect, where people in Chennai, Tamil Nadu gets impressed with the product or service become influencers and in turn influence others to buy certain product or avail certain service.
In this fast changing digital environment in Chennai, Tamil Nadu, one thing which is constant is the ‘change’. With newer technologies, platform, likings of the people and many other factors, a marketer needs to be on his toes for getting more followers and customers for business.
A constant track of changes, which to embrace and which to ignore, how to sell, where to spend budget which can create value for organisation are among the few things that business need to check. We can surely help you navigate the same.
With our past and successful experience in the field of finance and e-commerce for generating leads and selling products, we could surely be an resource to you. Instead of one, we are catering to multiple organisation thus more updated on the changes and what’s working and what’s not.
Our core strength lies in generating organic traffic, which forms a base with real need of the product or service. We study relevant niche for marketing and focus for relevancy in the same.
Finally, a product is a good product only when it reaches its good user in Chennai, Tamil Nadu and Digital Marketing is a medium for the same.
Area of Expertise
Lead Generation
We offer Lead generation services for deserving businesses in Chennai, Tamil Nadu striving to grow. The mechanism involve indepth understanding of business and product along with its competitor arena. This is followed by a brain storming session about the possible campaign along with key members of business.
Subsequently, campaigns are designed and floated on the relevant channel to reach a large number of masses or a small particular niche (depending upon the nature of product). The lead are capture and sent immediately to the sales team without any manual intervention
Industries catered : Grocery, Retail, Stock Broking, Wealth Management, Loans, Insurance, Real estate, e-commerce, education
A website is does not justify its proper usage until it is accessed by potential users or clients through search engines. Google, Yahoo, Bing are few common search engines that drives traffic and facilitate users to find their relevant service providers.
For a business in Chennai, Tamil Nadu, it is very important to present its website through search engine in a most intuitive way, which may involve a specialized task. As an experienced SEO professional, we not only ensure the same but also make sure that they are visible in all relevant keywords which any client may look for.
It is not a one time exercise but require a regular support.
Search Engine Optimization
Social Media
With entire world getting social through digital social platforms, Businesses also making their way into the same. Not only they engage maximum customer but also generated a socially influenced customer traffic. With more and more social platform evolving, the society is now further getting distributed on basis of age, skills and likings among these platforms.
We are experienced and active in most of the platform popular in India like Facebook, Whatsapp, Linkedin, Instagram, Twitter, Pinterest to name the few. A successful business not only builds a brand value on Social Media but also generate leads for their growth.
With more and more reach of digital media in Chennai, Tamil Nadu, it is now become a key vector in building or destroying business reputation or brand value. It is not necessary to spend millions to build brand and a single viral post is help for the same. However, same is also true on the negative side also.
Competitors or some frustrated customers use the same platform to create a bad publicity for the business. Not only this, they further try to mobilize media and their followers to spread it like fire. We help businesses to keep the same under check. Though, it may not be controlled however its effects may always be checked with immediate actions.
Online Reputation Management
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Business development in Chennai, Tamil Nadu
The first question raised by anyone is why should we do business in Tamil Nadu? So, Here is the answer for those who are planning to start a business.
Tamil Nadu is a state with the second most noteworthy GDP in India. The most elevated number of functional SEZs (41) in India. It ranked ninth worldwide in the net portion of wind energy in absolute force age. Likewise, Among the top 10 assembling center points on the planet with over 1.7 million introduced a limit of vehicles.
Home to the most noteworthy number of processing plants in India – more than 37,220 units Tamil Nadu has a broadened fabricating area and highlights among the innovators in a few enterprises like autos, drugs, materials, cowhide items, synthetics, among others.
Tamil Nadu is arranged at the South-Eastern limit of the Indian Peninsula. The state is limited on the north by Karnataka and Andhra Pradesh, on the west by Kerala, on the east by the Bay of Bengal, and on the South by the Indian Ocean. Tamil Nadu has a very much evolved foundation with a magnificent street and rail organization and seven air terminals.
The state’s coastline of 1,076 km is the second-longest in India and has 4 significant ports. Tamil Nadu positions #3 in Export Preparedness Index in 2020. In addition, the state is the most elevated supporter of India’s environmentally friendly power limit at 16 GW and has a total introduced power limit of 32,620 MW.
Tamil Nadu represented 45% of the overall auto fares from India in 2017-18 It is likewise the fare center of traveller vehicles, representing 70% of India’s general fares. Chennai, the capital of Tamil Nadu, is one of the biggest autos centers of India. Tamil Nadu is the biggest tire producing state in India and home to more than 80 auto segment makers. Chennai is the Automobile Capital of India. Chennai has a yearly introduced limit of 1.71 million vehicle units. Chennai has an introduced ability to create
- Three vehicles consistently
- One truck every 2 minutes
- One cruiser like clockwork Kamarajar Port in Ennore, Chennai has devoted billets for vehicle trades.
Home to India’s first Defence Corridor Aerospace Park in Sriperumbudur with an Advanced Computing and Design Engineering Center (ACDEC) is under development More than 120 aviation producing organizations have their essence in the State More than 700 providers to different safeguard PSUs are working in Tamil Nadu More than 5000 plane design specialists graduate each year from Tamil Nadu The state is arranging Special Purpose Aviation Resource Cluster SEZs (SPARKS) to support interests in the area and to make 100,000 immediate and circuitous business openings for profoundly talented assets.
Tamil Nadu has the most noteworthy sustainable power limit in India of 11.934 GW Ranks ninth Globally in net portion of Wind energy in Total force age. The State has bridled around 13,000 million units of Wind Energy during the year 2017-18 The state has a profitable geological position that offers it a capability of 500 MW of biomass power and a sunlight-based frequency of 5.5-6 kWh/sqm/day.
Chennai is home to significant car producing organizations in India, like Hyundai, Ford, Nissan, TVS, Mahindra, Daimler, and so forth It has an immense extension for upgradation and development for delivering Electric Vehicles inside the leaving fabricating offices. The first EV SUV made in Quite a while was fabricated in Tamil Nadu by Hyundai.
Tamil Nadu positions second in India in Computer, Electronics, and Optical Products fabricating, representing 16% of National Production The state positioned third in India as far as Electronic Exports ($1.27 billion) in FY 2017-18. There are two areas explicit SEZs for Electronics and Hardware Sector in the Kancheepuram region. They are Electronic/Telecommunication Hardware Hi-Tech SEZ (486 section of land) in Sriperumbudur Electronic Hardware Hi-Tech SEZ (348 section of land) in Oragadam.
Tamil Nadu positions third in India underway of General Purpose and Special Purpose Machinery Ranks second in India in Heavy Engineering Exports – FY 2017-18. Hefty Engineering sends out from Tamil Nadu developed at a CAGR of 8% between 2013-14 and 2017-18 and remained at $2.49 billion in 2017-18.
Tamil Nadu is the 5th largest producer of pharmaceutical products in India and accounts for 10% of the total pharmaceutical production of the country. The state has existing and impending SEZs, and devoted bio-drug stops that offer examination labs, progressed clinical gear, and hereditary designing as a portion of the offices.
Tamil Nadu is the fourth biggest programming exporter from India. IT sends out from the state represent over 10% of the nation’s total IT trades. The state has the biggest telecom data transmission and most elevated tele density in India of 14.8 Terabytes Per Second. Chennai, the capital of Tamil Nadu, has around 1,780 IT units and utilizes in excess of 400,000 experts. Tamil Nadu had 16 functional SEZs for the IT/ITES area as of July 2016. The state government offers different preparation and capital appropriations to advance interests in the area.
Digital Marketing Agency in Chennai, Tamil Nadu
We, as a Digital marketing agency in Chennai, Tamil Nadu are boosting branding and lead generation using various digital channels – be it free or paid, as per business requirement. These channels include Search Engines, Social media, email, sms, paid campaigns, influencer marketing and definitely the company’s own website. As a digital marketer for your brand and product, we keep our focus on the key performance indicator (KPI) for your business. The prime objective for a Digital Marketing Agency in Chennai, Tamil Nadu remains to reach maximum number of audience at the least cost and with a consistently increasing traffic AND the actual sales numbers that may actually fuel the real business numbers.
Any Comprehensive digital marketing involves various facets of marketing assignments. These tasks of marketing are performed by various specialists relatively experienced in their own fields. Let us understand these activities one by one.
Search Engine Optimization (SEO) in Chennai, Tamil Nadu
SEO is a continuous task that helps a business to get organic visitors to their websites. With organic visitors, we mean people looking for solutions similar to that of your product. A simple example is yourself, who was looking for digital marketing agency in Chennai, Tamil Nadu and landed on this page. It is generally achieved by ranking on search engines like “Google” or “Yahoo” on the relevant keywords. It involves an extensive market research and a multiple rounds of content creation to make visitors interested in coming to website again and again.
Social Media Optimization or Marketing (SMO or SMM) in Chennai, Tamil Nadu
Social Media Marketing is all about showcasing presence of business on Social Media channels like Facebook, Twitter, Youtube, Linkedin, etc. Social media being a part of daily life of people now-a-days remains an active source of reputation building and lead generation also. People not only remain connected with business but also recommend to their friends and relatives there. Normally, a focus on Social Media Marketing remains on the reach that any post of advertisement got when shared or the increase in followers base.
Content Marketing in Chennai, Tamil Nadu
Creating content that provide solutions to your followers by the way of text articles, images, info graphics, videos or any other medium. These content pieces are disseminated through Social Media or Emails and reaches to the customer directly. It is said that follower or subscribers are just a step away from being a real customer. Since they are seeing the brand or business on regular basis, the affinity increases day by day and eventually helps in building trust and mindshare.
Marketing Automation in Chennai, Tamil Nadu
In several tasks Marketing automation has taken over the manual control like email marketing, PPC campaigns etc. marketing automation helps in maintaining the regular activities in a ore diligent manner without waiting for manual actions. It also reports the issues where money could have been saved. A Consistent tracking of parameters helps in driving the campaigns in right direction thus going to right audience.
Inbound Vs Outbound Digital Marketing
The Term Digital Marketing refers to marketing using Digital Medium. Digital marketing may be said to be a an umbrella term that describe online marketing technique of any kind, regardless of the methodology used, be it inbound or outbound.
Digital Marketing involves both push and pull marketing tactics (popularly known as ‘inbound’ and ‘outbound’ marketing). Inbound refer to situation where clients are approaching the business out of their requirements while outbound involves businesses approaching clients and offering solutions to the requirements of clients.
Outbound Digital marketing aim to convey a marketing message directly in front of as many people as possible using online platform – it may or may not be relevant or welcomed by respective audience. For example, the banner ads or in between commercial ads that you see at on various social media platforms where they try to push the a communication or product promotion onto people who are visiting those space for any purpose. The main advantage is that it is quick and is even able to attract fence sitters.
While Inbound Digital Marketing primarily focus on online content that is relevant and closely associate to their product or service and helps in attracting only their target customers. This generally results in building a relevant website traffic and offering a range of products which a target customer may be looking for. A common example of Inbound marketing will be a blog or Youtube channel which gives a lots of information and insights about the interior design and ultimately selling a furniture or home décor items The main advantage is that it is not only cheap but also create a user base that stick around with a business for longer term. So, inbound marketing is a technique that uses content or products itself to attract and engage online crowd.
Digital Marketing for Small Business in Chennai, Tamil Nadu
Really speaking, Digital marketing cannot only work for any business but can do wonders in any industry.
Irrespective of the product that a company sells, digital marketing creates an online reputation for a business and its product followed by the people associated with the same. This coagulation of bringing relevant people together build an affinity with the brand and eventually results in business.
B2B Digital Marketing in Chennai, Tamil Nadu
For companies involved in B2B marketing, digital marketing works in a little different way. It is all about finding relevant customer companies and generate new leads. The quality leads turn into a sales conversation with exchange of information either on website or exchange of files. As such, the role of a B2B digital marketing strategy is to identify and attract the quality leads for the sales people through website, social media and supporting digital channels.
B2C Digital Marketing in Chennai, Tamil Nadu
For Companies operating in retail, digital marketing has transformed the way people buy and sell products. The verified information with frequently asked questions are replacing fast the unreliable salesman. Even the reviews from past clients are making things better for new and first time buyers. For a business, it is saving the bigtime expenses of sales people, travelling expenses and other promotional materials. The cost of printing leaflets and brochures are more or less saved with online websites or pdf files.
Our Role as a Digital marketing Agency in Chennai, Tamil Nadu
As a Digital Marketing agency, we try to understand your product, chisel your proposition and make it more marketing ready. With specific objectives, be it branding or lead generation, we try to build around the content and penetrate into the niche that are relevant for the business.
As a Consultant : We understand your product, your market and exact decision making points for customers from time to time. We made us capable enough about the product understanding so as to deliberate with you the exact marketing strategy. We bring along our previous experience from different industry to create a unique proposition along with product.
As a Content Creator : Given to understand the details of products and proposition, we design a story and content around the same. Keeping in mind the relevancy, we creates text, images and videos that suits to the people with relevant requirement. As such the right audience may looks for such content and find the business eventually.
In terms of the format of your content, there are a lot of different things to try. Here are some options we’d recommend using at each stage of the buyer’s journey:
For concept or product Awareness
Blog posts. It is an amazing tool for increasing organic traffic once done along with a strong SEO and keyword analysis.
Infographics. Information within the graphics is a among the higher shared content thus enable business to reach a larger crowd easily explaining the concept well.
Videos A shot video is again a piece of content with very high propensity to get shared. Platforms like Youtube are getting very high traffic both through Social Media and Search engines.
While Consideration of product or Service
Brochures/Ebooks Once a customer is convinced to about the concept or product, they generally looks for more information which may be given in a form of E-brochure or ebooks.
Research reports. Financial customer generally evaluates a company with their quality of research or assessment of product. Subscribing to research is one of the better ways to attract a customer.
Webinars. Convey of information or little more done through a live video session in a webinar is amongst the most effective ways now-a-days.
Decision Stage
Case studies. Giving the live examples of some of your existing customer actually gives a boost to opt for a product or service. It not only helps in building a confidence but generates a relatability towards their business output.
Reviews /Testimonials. A good words from any existing clients creates that last punch to close a deal.
As a Digital Marketer : With a good product and well defined proposition, our role will be to make the content reach to mass audience. The Reach of the business defines the ultimate success story. With lakhs of reach number, few thousands will be the relevant and may convert into our customers.
Regular analytics : This may also be termed as business intelligence which involves in a deep insight of our business and keeping a track of competitors. Such analysis helps a business in prioritizing the channels of marketing and/or even the product lines. It is difficult to have such analytics in any offline marketing technique.
What should be my next steps
As a next step, we can have a detailed discussion together. Before discussing on the marketing strategy, we may discuss upon the product and its proposition. So, please enter your details above and we shall speak to you.
Looking for Best Digital Marketing Agency
With Business Knowledge & Comprehensive Digital Marketing Services, We strive to provide the best in class and result Oriented Digital Marketing Services encompassing from Search engine to Content creation to Social Media Marketing to Website Design and Mobile App Development. We act as a business partner and assist business in strategizing the marketing along with its execution.