Digital Marketing for Stock Brokers
Leading a growth oriented and output driven marketing for expanding financial businesses
Digital Marketing in Stock brokers has changed the way people buy financial products like Online trading account, mutual funds, stock broking, insurance, loans, etc. This medium has taken a leap over others on the ways people interact and explore Stock brokers. It also creates a viral effect, where people compare and gets impressed with the financial product or service become influencers and in turn influence others to buy certain financial product or avail certain financial service.
In this fast changing digital environment, one thing which is constant is the ‘change’. With newer technologies, platform, likings of the people and many other factors, a marketer needs to be on his toes for getting more followers and customers for business in financial industry.
A constant track of changes, which to embrace and which to ignore, how to sell, where to spend budget which can create value for organisation are among the few things that business need to check. We can surely help you navigate the same.
With our past and successful experience in the field of financial products like stock broking, Online share trading, Discount broking, Derivatives, commodities and currencies trading apart form IPOs, NCD, Insurance, mutual funds, fixed deposits, etc for generating leads and selling financial products, we could surely be an resource to you. Instead of one, we are catering to multiple organisation thus more updated on the changes and what’s working and what’s not.
Our core strength lies in generating organic traffic, which forms a base with real need of the product or service. We study relevant niche for marketing and focus for relevancy in the same.
Finally, a product is a good product only when it reaches its good user and Digital Marketing is a medium for the same.
Area of Expertise
Lead Generation
We offer Lead generation services for deserving financial service businesses striving to grow. The mechanism involve indepth understanding of business and financial product along with its competitor arena. This is followed by a brain storming session about the possible campaign along with key members of business.
Subsequently, campaigns are designed and floated on the relevant channel to reach a large number of masses or a small particular niche (depending upon the nature of product). The lead are capture and sent immediately to the sales team without any manual intervention
Industries catered : Stock Broking, Wealth Management, Loans, Insurance, Real estate, e-commerce, education
A website is does not justify its proper usage until it is accessed by potential users or clients through search engines. Google, Yahoo, Bing are few common search engines that drives traffic and facilitate users to find their relevant service providers.
For a financial services business, it is very important to present its website through search engine in a most intuitive way, which may involve a specialized task. As an experienced SEO professional, we not only ensure the same but also make sure that they are visible in all relevant keywords which any client may look for.
It is not a one time exercise but require a regular support.
Search Engine Optimization
Social Media
With entire world getting social through digital social platforms, financial services businesses also making their way into the same. Not only they engage maximum customer but also generated a socially influenced customer traffic. With more and more social platform evolving, the society is now further getting distributed on basis of age, skills and likings among these platforms.
We are experienced and active in most of the platform popular in India like Facebook, Whatsapp, Linkedin, Instagram, Twitter, Pinterest to name the few. A successful business not only builds a brand value on Social Media but also generate leads for their growth.
With more and more reach of digital media, it is now become a key vector in building or destroying business reputation or brand value. It is not necessary to spend millions to build brand and a single viral post is help for the same. However, same is also true on the negative side also.
Competitors or some frustrated customers use the same platform to create a bad publicity for the business. Not only this, they further try to mobilize media and their followers to spread it like fire. We help businesses to keep the same under check. Though, it may not be controlled however its effects may always be checked with immediate actions.
Online Reputation Management
Interested !! Please enter your details and we will get in touch with you.
Digital Marketing for Stock Brokers
Over the last decade Stock broking industry has gone through a sea change. With upcoming of Bank brokers and Discount brokers, traditional brokers are going through challenging times retaining their existing trading clients. Even the shift of revenue from delivery based transactions to derivatives along with various changes in regulatory framework has actually impacted the way of doing business. The concept of Relationship Manager and Dedicated dealers is heading towards extinction with increasing manpower cost and reducing brokerage rates.
With this changes scenario, Online Share Trading became the new normal for doing business. The newer trading platform along with Jazzy Mobile app helped existing phone based trading making a paradigm shift to self assisted Online trading. Online Share trading also helped in building scalability to the business thus accommodating more clients even with lesser revenues. This not only helped in servicing larger base of customers but also resulted in a better diversified business. Other products like Commodity derivatives, Currency derivatives, Mutual Funds, Gold Bonds, Corporate bonds, Research Products, PMS, AIF also find their online fulfillment thus making a bigger cross sell or upsell opportunity.
The most evident and bigger task that remained with any broker is acquire newer clients and put it on the self service framework.
Digital Marketing has been a phenomenal tool to acquire new clients. Couple of stock brokers started sourcing more than 100,000 clients every month mainly with the help of digital marketing. Stock brokers are also equipping their business partners with digital marketing training and kits to get their base of clients onboard. Digital Marketing for Stock brokers assist in getting lead for stock broking customers. Such leads through an eKYC module gets converted into stock broking customer. This conversion ratio further be enhanced after an interaction with Call center facility. Stock Brokers are now using Digital Marketing more than ever not only for generating leads but also activating their inactive customers or for cross sell or upsell.
Digital Marketing for Stock Brokers involves developing a USP, Keyword selection, drafting a campaign, content creation, building a reach in target segment of potential customers. We, at Camphor Solutions, provides one stop solutions right from building websites for stock brokers, creating content, building USPs and digital marketing including SEO, SMO and running PPC campaigns. However, before arriving on any conclusion, it is important to discuss more about Digital Marketing, Online Share Trading, key Parameters to look for. So, feel free to call us or enter your details on this page.
Digital Marketing for Stock Broking Business
We, as a Digital marketing agency are boosting branding and lead generation for Stock Brokers using various digital channels – be it free or paid, as per business requirement. These channels include Search Engines, Social media, email, sms, paid campaigns, influencer marketing and definitely the company’s own website. As a digital marketer for your brand and product, we keep our focus on the key performance indicator (KPI) for your business. The prime objective for a Digital Marketing Agency working for Stock Brokers or Sub brokers remains to reach maximum number of audience at the least cost and with a consistently increasing traffic AND the actual sales numbers that may actually fuel the real business numbers.
Any Comprehensive digital marketing involves various facets of marketing assignments. These tasks of marketing are performed by various specialists relatively experienced in their own fields. Let us understand these activities one by one.
Search Engine Optimization (SEO) for Stock Broking
SEO is a continuous task that helps a business to get organic visitors to their Online trading websites. With organic visitors, we mean people looking for solutions similar to that of your product. A simple example is yourself, who was looking for digital marketing agency in Delhi and landed on this page. It is generally achieved by ranking on search engines like “Google” or “Yahoo” on the relevant keywords. It involves an extensive market research and a multiple rounds of content creation to make visitors interested in coming to website again and again.
Social Media Optimization or Marketing (SMO or SMM) for Stock Broking
Social Media Marketing is all about showcasing presence of business on Social Media channels like Facebook, Twitter, Youtube, Linkedin, etc. Social media being a part of daily life of people now-a-days remains an active source of reputation building and lead generation also. People not only remain connected with business but also recommend to their friends and relatives there. Normally, a focus on Social Media Marketing remains on the reach that any post of advertisement got when shared or the increase in followers base.
Content Marketing in Stock Broking
Creating content that provide solutions to your followers by the way of text articles, images, info graphics, videos or any other medium. These content pieces are disseminated through Social Media or Emails and reaches to the customer directly. It is said that follower or subscribers are just a step away from being a real customer. Since they are seeing the brand or business on regular basis, the affinity increases day by day and eventually helps in building trust and mindshare.
Marketing Automation for Stock Brokers /Sub broker
In several tasks Marketing automation has taken over the manual control like email marketing, PPC campaigns etc. marketing automation helps in maintaining the regular activities in a ore diligent manner without waiting for manual actions. It also reports the issues where money could have been saved. A Consistent tracking of parameters helps in driving the campaigns in right direction thus going to right audience.
Inbound Vs Outbound Digital Marketing
The Term Digital Marketing refers to marketing using Digital Medium. Digital marketing may be said to be a an umbrella term that describe online marketing technique of any kind, regardless of the methodology used, be it inbound or outbound.
Digital Marketing involves both push and pull marketing tactics (popularly known as ‘inbound’ and ‘outbound’ marketing). Inbound refer to situation where clients are approaching the business out of their requirements while outbound involves businesses approaching clients and offering solutions to the requirements of clients.
Outbound Digital marketing aim to convey a marketing message directly in front of as many people as possible using online platform – it may or may not be relevant or welcomed by respective audience. For example, the banner ads or in between commercial ads that you see at on various social media platforms where they try to push the a communication or product promotion onto people who are visiting those space for any purpose. The main advantage is that it is quick and is even able to attract fence sitters.
While Inbound Digital Marketing primarily focus on online content that is relevant and closely associate to their product or service and helps in attracting only their target customers. This generally results in building a relevant website traffic and offering a range of products which a target customer may be looking for. A common example of Inbound marketing will be a blog or Youtube channel which gives a lots of information and insights about the interior design and ultimately selling a furniture or home décor items The main advantage is that it is not only cheap but also create a user base that stick around with a business for longer term. So, inbound marketing is a technique that uses content or products itself to attract and engage online crowd.
Digital Marketing for Small Business in Stock Broking/Discount Brokers
Really speaking, Digital marketing cannot only work for any business but can do wonders in any industry.
Irrespective of the product that a company sells, digital marketing creates an online reputation for a business and its product followed by the people associated with the same. This coagulation of bringing relevant people together build an affinity with the brand and eventually results in business.
B2B Digital Marketing
For companies involved in B2B business like for Corporates or Institutions, digital marketing works in a little different way. It is all about finding relevant customer companies and generate new leads. The quality leads turn into a sales conversation with exchange of information either on website or exchange of files. As such, the role of a B2B digital marketing strategy is to identify and attract the quality leads for the sales people through website, social media and supporting digital channels.
B2C Digital Marketing
For Companies operating in retail, digital marketing has transformed the way people buy and sell products. The verified information with frequently asked questions are replacing fast the unreliable salesman. Even the reviews from past clients are making things better for new and first time buyers. For a business, it is saving the bigtime expenses of sales people, traveling expenses and other promotional materials. The cost of printing leaflets and brochures are more or less saved with online websites or pdf files.
Our Role as a Digital marketing Agency
As a Digital Marketing agency, we try to understand your product, chisel your proposition and make it more marketing ready. With specific objectives, be it branding or lead generation, we try to build around the content and penetrate into the niche that are relevant for the business.
As a Consultant : We understand your product, your market and exact decision making points for customers from time to time. We made us capable enough about the product understanding so as to deliberate with you the exact marketing strategy. We bring along our previous experience from different industry to create a unique proposition along with product.
As a Content Creator : Given to understand the details of products and proposition, we design a story and content around the same. Keeping in mind the relevancy, we creates text, images and videos that suits to the people with relevant requirement. As such the right audience may looks for such content and find the business eventually.
In terms of the format of your content, there are a lot of different things to try. Here are some options we’d recommend using at each stage of the buyer’s journey:
For concept or product Awareness
- Blog posts. It is an amazing tool for increasing organic traffic once done along with a strong SEO and keyword analysis.
- Infographics. Information within the graphics is a among the higher shared content thus enable business to reach a larger crowd easily explaining the concept well.
- Videos A shot video is again a piece of content with very high propensity to get shared. Platforms like Youtube are getting very high traffic both through Social Media and Search engines.
While Consideration of product or Service
- Brochures/Ebooks Once a customer is convinced to about the concept or product, they generally looks for more information which may be given in a form of E-brochure or ebooks.
- Research reports. Financial customer generally evaluates a company with their quality of research or assessment of product. Subscribing to research is one of the better ways to attract a customer.
- Webinars. Convey of information or little more done through a live video session in a webinar is amongst the most effective ways now-a-days.
Decision Stage
- Case studies. Giving the live examples of some of your existing customer actually gives a boost to opt for a product or service. It not only helps in building a confidence but generates a relatability towards their business output.
- Reviews /Testimonials. A good words from any existing clients creates that last punch to close a deal.
As a Digital Marketer : With a good product and well defined proposition, our role will be to make the content reach to mass audience. The Reach of the business defines the ultimate success story. With lakhs of reach number, few thousands will be the relevant and may convert into our customers.
Regular analytics : This may also be termed as business intelligence which involves in a deep insight of our business and keeping a track of competitors. Such analysis helps a business in prioritizing the channels of marketing and/or even the product lines. It is difficult to have such analytics in any offline marketing technique.
What should be my next steps
As a next step, we can have a detailed discussion together. Before discussing on the marketing strategy, we may discuss upon the product and its proposition. So, please enter your details above and we shall speak to you.
Looking for Best Digital Marketing Agency for Stock Brokers
With Business Knowledge & Comprehensive Digital Marketing Services, We strive to provide the best in class and result Oriented Digital Marketing Services encompassing from Search engine to Content creation to Social Media Marketing to Website Design and Mobile App Development. We act as a business partner and assist business in strategizing the marketing along with its execution.
Interested !! Please enter your details and we will get in touch with you.
FirstCry – A Journey of Success
In the competitive Indian market, you’ll find a ton of startups trying to mark their presence. But there’s something special about those few that stand out. Such startups are the ones who bring fresh ideas, truly get what customers want, and can keep up with the ever-changing market. One name that shines in this crowd...
Creating an Effective Facebook Advertising Strategy
Are you looking to get an inside look into Facebook Marketing? It might seem complicated at first but Facebook Ads stands out as a powerhouse for advertising. It offers a wide range of tools and features designed to empower businesses of all sizes to reach their marketing goals. Why Facebook Ads? One might wonder why...
Perfecting Social Media Marketing As A Beginner
Overview Social media marketing is worthwhile for all businesses as it allows them to engage with a vast audience on platforms they frequent. By launching viral campaigns, small brands can disrupt the market and expand their audience reach. Understanding the lesser-known advantages, obstacles, and strategies for successful social media campaigns is crucial for businesses. Social...
Creating a High Converting Pricing Page
Businesses often overlook the human aspect, neglecting the internal processes individuals undergo before making a purchase, despite being consumers themselves. It is crucial to grasp the fundamentals of a well-designed pricing page, as blindly emulating another business’s page without comprehending its rationale can result in a sub-optimally structured page. Your pricing page holds significant importance...
Growth Marketing – Next-Level Marketing
Urbanbound, a B2B relocation management software business, has quickly supercharged its growth by actively interacting with its audience. The brand has exemplified the power of growth marketing by incorporating customer feedback, focusing on adding value through content tailored to the unique preferences and requirements of the target audience. By revising its marketing strategy, Urbanbound was...
Understanding Value Creation Vs. Value Extraction
In this competitive business landscape, the proliferation of companies on a global scale is a continual and rapid occurrence. According to Statista, approximately 333.34 million companies exist worldwide in 2021, a slight increase from the figures recorded in 2019 and 2020, which hovered around 328 million companies. Drastic technological advancement has become integral to business...
Impact Of Cookieless Future On Digital Marketing
The transition to a cookieless future may seem unpredictable, but it’s essential to recognize the positive aspects amid the challenges. The realm of digital marketing is currently grappling with a similar unease, stemming from the imminent loss of a distinctive form of ‘information connection’ – the digital cookie. You may have encountered discussions about a...
Google Analytics Loopholes
Google Analytics is a type of analytical service provided by Google to track and monitor website traffic and application traffic at mobile and other related events. It is a part of the Google marketing platform which works as a separate platform and gives detailed reports of the web traffic. This service began in November 2005...
The Beginner’s Guide to Mobile SEO
As a business owner, it is natural for businesses to use tools and technologies for SEO strategies for their business. Failing to use SEO strategies could be missing out on a sizable chunk of their potential customer base. Now, with easier access to low-cost internet facilities people are spending a sizable portion of their time...
Basics of Digital Lending
In recent years, the digital lending sector in India has emerged as a key catalyst for economic expansion, fostering financial inclusion and experiencing notable advancements in recent times. With wider access to technology, there has been a notable upswing in the banking, financial services, and insurance domains, largely attributed to the transformative fintech innovations reshaping...
Writing A White Paper That Generates Sales
Companies aiming to establish robust connections with their audience must generate detailed materials like white papers regularly as part of their content marketing strategy. While many brands are experimenting with contemporary content formats like podcasts and webinars, the enduring importance of thorough written content, illustrated by white papers, persists. White papers surpass superficial content by...
Complete Guide to Programmatic Marketing
In recent years, one of the noteworthy advancements in the field of digital marketing has been the emergence of programmatic marketing. The programmatic marketing approach allows businesses to emphasize certain customers who are currently browsing specific web pages. Programmatic advertising platforms offer solutions that benefit both publishers and advertisers. They benefit the publishers by facilitating...