For business owners who may not yet be acquainted with the benefits of social media management, it’s high time to get informed! Social media emerges as a powerful tool for contemporary businesses, providing avenues to discover new clientele, increase website traffic, and maintain connections with existing customers for sustained engagement with your business. Yet, proficiently handling diverse social media platforms, developing and disseminating engaging content, supervising and addressing comments and messages, evaluating and enhancing performance, and staying updated on trends and best practices can pose difficulties, demanding a substantial commitment of time and energy. This proves especially demanding for small to medium-sized businesses that have restricted resources and expertise.
In light of this, do you think it is feasible for your businesses to devote all the time required to oversee the social media accounts of the company, stay abreast with all happening around you, and explore newer opportunities? Thus, unless you possess superhuman abilities that allow you to clone yourself and manage multiple tasks simultaneously you certainly need to understand the crucial role of social media management tools.
However, even if you recognize the significance of effective social media marketing tools, it’s essential to have the proper knowledge to fully harness their benefits. Keep reading to delve deeper into social media management tools, understand their importance for businesses, and discover some top management tools that you should consider.
Social Media Management – An Overview:
Social media management could be understood as the comprehensive administration of social media strategies that encompasses the planning, publishing, engagement, strategic planning, and analysis of the contents across the various platforms utilized by your business in order to offer its products or services. Furthermore, it also involves assessing the effectiveness of your social media strategy to identify areas for improvement. Regardless of your needs, goals, or industry, there exists a social media management tool suitable for you. Some are designed to address a broad spectrum of social media management requirements, while others cater to specific types of social media management, such as tools tailored for agencies, or focus on particular aspects like social listening or analytics.
Need and Utility of Social Media Management Tools:
Why should businesses contemplate the utilization of social media management tools irrespective of their size or scale of operations?
i. Discover what is effective or ineffective for your business-
The multitude of social media platforms can be overwhelming for businesses, making it challenging to identify the most suitable ones. Begin by experimenting with a few platforms to determine which aligns best with your business. Once you’ve found the optimal platform, consider employing a social media management tool. These tools track post results, allowing businesses to refine their content strategy, optimize posting times, and enhance content for maximum effectiveness.
ii. Evaluate the ROI of your advertising expenditure-
Social media operates on numericaldata, necessitating the measurement of every aspect of your strategy. Unfortunately, many available tools do not cover every metric crucial to your business. Investing in a social
media management tool can be a wise decision if you wish to track the ROI of your ads. These tools integrate with analytics platforms, simplifying data tracking. This facilitates the identification of effective ads and the necessary adjustments, justifying the investment in a tool for account management.
iii. Connect & Collaborate with Influencers-
Locating influencers for collaboration can be a daunting task, but social media management tools make it easier to connect with them for business promotion. Investing in such a tool simplifies the process of finding influencers in your niche. Use the search feature on these platforms, entering keywords and hashtags to identify influencers posting about topics related to your business. Once suitable influencers are found, tag them in your posts and send messages, streamlining collaboration efforts.
iv. Save time and enhance efficiency-
Social media management tools offer a time-saving aspect for businesses, streamlining tasks and allowing them to focus on core activities. They facilitate post-scheduling, automation, content curation, and repurposing, while centralized management of multiple accounts and profiles. These tools assist in creating and optimizing content for various platforms and audiences.
v. Improve performance and acquire insights-
Social media management tools offer features for analytics and reporting, assisting businesses in measuring and evaluating their social media objectives, metrics, and return on investment (ROI). Metrics such as reach, impressions, clicks, likes, shares, comments, and conversions are systematically monitored. Additionally, these tools provide insights and recommendations, guiding businesses on the most favorable posting times, engaging content formats, effective hashtags and keywords, and pertinent trends and topics to follow.
vi. Amplify engagement and enhance customer service-
Social media management tools empower businesses to monitor and respond to follower comments, questions, reviews, and messages. They facilitate the tracking and active participation in pertinent conversations, hashtags, and interactions with influencers in the industry. Furthermore, these tools assist in recognizing and acknowledging loyal fans, advocates, and potential leads, while also aiding in the management of negative feedback and crises promptly and professionally.
Top Social Media Management Tools for Your Business
Here’s a quick look at the top social media management tools and their USP’s. This will guide you in your selection depending on your requirement.
Sprout Social-
Sprout Social is a one-stop shop for all social media management function tools covering businesses of every size to manage all aspects of their social media strategy. With enhanced compatibility across Facebook, Instagram, TikTok, Twitter, LinkedIn, Pinterest, YouTube, and various other platforms, this tool facilitates the centralized management of your entire online presence through a singular dashboard. Moreover, it empowers users to oversee reviews from platforms such as Google My Business and Facebook, while also enabling the creation of shoppable posts seamlessly integrated with Facebook Shops and Shopify catalogs.
USP
- Consolidated social media functions including publishing, scheduling, monitoring, analytics, reporting, and more, all within an intuitive dashboard.
- Capability to identify the most pertinent hashtags for your content.
- Utilize the ViralPost functionality to automatically determine the best timing for content publication, maximizing engagement and visibility.
- Benefit from a Smart Inbox that consolidates messages from various social media platforms, offering a holistic view of all social interactions.
- Implementation of custom URL tracking to gain a more nuanced insight into post-performance, specifically regarding referral traffic and conversions.
Social Pilot
SocialPilot serves as an uncomplicated and user-friendly social media management solution, particularly suitable for beginners in need of a management tool. Beyond its basic publishing and scheduling features, the tool includes a curated content list categorized by keywords, automatically sharing to your feed.
USP
- Seamless integration with major social media platforms such as Facebook, Instagram, TikTok,
and YouTube. - Tailor and optimize posts for various social networks within a unified Post composer.
- Offers a selection of inspiring content pieces, generating new ideas for users.
- In-depth analytics reports provided by SocialPilot guide users in refining their strategies.
- Offering insights into content performance and audience engagement, users can comprehend which content resonates with their audience and analyze growth patterns to inform ongoing content creation efforts.
HubSpot Social Media Management Tool
HubSpot diligently monitors all engagements, dialogues, and demographics across your Facebook, Instagram, Twitter, and LinkedIn profiles. Although renowned primarily as a customer relationship management (CRM) platform, HubSpot extends its capabilities to encompass social media management, providing a comprehensive solution to meet your requirements.
USP
- The unified interface of Twitter management streamlines scheduling, allowing for seamless content publishing across various platforms for optimal scheduling.
- Utilizing Marketing Software at a singular location, we are implementing a targeted strategy for our audience, ensuring effective monitoring and analysis.
- Moreover, HubSpot’s Social Media Management software allows you to convert your content offerings into social media posts, simplifies the scheduling of posts well in advance, and empowers you to monitor trending keywords within the relevant industry.
Sendible
Sendible has effectively specialized its social media management software to cater specifically to the requirements of agencies and other sizable businesses handling multiple social media profiles. Additionally, they offer numerous beneficial integrations to streamline social media management for their clientele. Sendible platform includes a single-view inbox, allowing you to conveniently review all client messages simultaneously. Additionally, a priority filter option enables you to categorize and prioritize chats. For a structured workflow, build user hierarchies and workflows, assigning permissions to specific team members. In this manner, certain individuals can approve client content before it goes live.
USP
- Comprehensive dashboard offering a quick overview of your overall social media performance.
- Collaborative tools enable your team to generate content and submit it for approval to the client or team leader.
- Mobile application facilitating on-the-go monitoring and management of your social media accounts.
Nuvi
Nuvi is a comprehensive platform for social media management, marketing, and customer experience that incorporates a suite of tools for activities such as social listening, planning, publishing, engagement, and reporting, all aimed at fostering an outstanding experience for your customers and clients.
USP
- Add permissions to your workflows so team members at your agency to collaborate and ensure all content is reviewed by the necessary people before it goes live.
- Generate, strategize, and arrange your content to be published at the optimal times. Subsequently, assess performance and monitor competitors to discern the most effective social media strategies employed by them.
- Prioritize social media engagement by organizing, prioritizing, and sharing those engagements internally with the correct team members.
Zoho Social
As a social media management tool, Zoho Social is a specialized tool designed with features tailored for every social media feed. It enables the opening conversations, sharing progress, reports, team role creation, and feedback encouragement streamlining the process of aligning everyone with your updates, strategies, and performance insights. Above all this, the scheduling capabilities, the platform combines optimized timing features, akin to Sprout. Notably, Zoho Social software includes integrated Instagram scheduling, enabling the direct publication of posts and reposting user-generated content from your desktop.
USP
- Instant integration with CRM and the ability to supervise customer interactions.
- Social listening dashboards for monitoring brand reviews, mentions, and branded keywords.
- Collaboration functionalities within the platform, facilitating team members to engage through chat, audio, and video calls.
eClincher
eClincher positions itself as a social media management platform that emphasizes its commitment to round-the-clock customer support. It prioritizes the flexibility of its team to continuously enhance its software to meet the evolving needs of its customers, aiming to streamline processes and save time for users. In terms of features, what does their tool offer? Much like other tools on this list, eClincher includes a comprehensive social publishing tool and visual calendar across multiple networks, along with a dedicated messaging inbox and publishing queue. Additionally, it incorporates brand monitoring spanning social platforms, news, blogs, and more, coupled with sentiment analysis.
USP
- Offers 24/7 customer support to empower users in strategizing, optimizing, and measuring ROI.
- Facilitates team collaboration through features such as drafts, comments, notifications, tagging, and message assignments.
Napoleon Cat
NapoleonCat stands out as a social media management tool designed to simplify intricate workflows and enhance collaboration for users and teams. Alongside functionalities such as approving, publishing, and scheduling, users can color-coded and visually represent their calendars. Another standout feature of NapoleonCat is its focus on aiding e-commerce goals, including the dissemination of product updates across profiles, managing customer queries and reviews, and monitoring results. It is crucial to note that NapoleonCat’s software integrates only with Facebook, Instagram, LinkedIn, Twitter, and YouTube, excluding TikTok.
USP
- A dedicated inbox consolidating all social media comments, messages, and reviews.
- Professionally crafted, detailed social media reports that assist in identifying successes and areas for improvement.
- Boasts automated Facebook and Instagram comments, potentially aiding in converting
comments into sales.
Buffer
Buffer is a user-friendly and efficient social media management platform relied upon by small businesses and individual creators to enhance meaningful engagement and achieve results on social media. It is the tool providing an entirely free plan for your initial three social media channels. From post-scheduling, engagement, analytics, simple landing pages, and team collaboration, the app offers a suite of products that support content creation efforts. All of which make it an excellent option for launching your presence on platforms like Facebook, Instagram, or Twitter.
USP
- Utilize social media publishing tools for the seamless scheduling of all your created social media content across each channel.
- Access a social media engagement dashboard that consolidates all mentions and messages, facilitating responses in one central location.
- Leverage analytics and reporting features for a comprehensive overview of the performance of your social media efforts.
- Take advantage of the capability to create landing pages for various purposes, including lead generation and sales.
Later
In contrast to most social media management tools, the Later app places a primary emphasis on Instagram, although it also allows connectivity with Pinterest, Facebook, and Twitter profiles. Its notable strength lies in its visual content calendar, enabling users to conveniently schedule images through a drag-and-drop interface. The platform additionally offers a free link tool for the users to employ on their Instagram profile to link to a shoppable Instagram feed or various websites and blog posts. Moreover, it offers various features, including a link-in-bio tool, making Instagram management exceptionally straightforward.
USP
- Social media scheduling tools that facilitate the planning and scheduling of content in advance, organized in batches.
- A visual content calendar offering an easy-to-use interface for visualizing and planning feeds on Instagram and other platforms.
- Tools designed to assist in finding and curating user-generated content that resonates with your audience.
Hootsuite
Hootsuite is a social media marketing and management tool that is equally popular as the Social Sprout app for original research it publishes regarding social media and digital marketing across the globe. Having been in existence for almost as long as social media marketing itself, this tool has evolved over the years to provide businesses with increasingly useful features. However, a consistent feature that has endured is its dashboard, which offers a comprehensive view of your social media progress. Through the Hootsuite dashboard, you can oversee and manage all facets of your social media strategy in one centralized location. Although there are paid plans with more capabilities, it offers a free plan that allows scheduling for up to 35 plans in advance and management of three different social profiles with the Hootsuite Dashboard.
USP
- Publish and schedule posts on diverse social media platforms such as Instagram, Facebook, Twitter, YouTube, Pinterest, and others.
- Handle incoming messages and mentions, responding to them through a unified inbox.
- Keep track of online discussions related to your brand and industry to gauge audience sentiment and stay informed about trending topics.
Co-Schedule
CoSchedule originated as a content marketing company and has subsequently incorporated social media management and calendar features into its offerings. Their overarching objective is to assist brands in maintaining organized marketing efforts by enabling teams to schedule all marketing content, including blog content, through their content calendar. CoSchedule fulfils its promise to be the best marketing calendar allowing free basic access to the calendar for users. It also allows swift management and collaboration within teams to build social media posts, content, events, and tasks.
USP
- A content calendar provides visibility into the publishing schedule for every piece of marketing content.
- Project management tools that allow monitoring of the progress of marketing content and readiness for publication.
- The capability to manage all content creation through a unified dashboard.
- A headline studio designed to aid in crafting compelling headlines for increased traffic and attention.
Tailwind
Tailwind is a tool that initially focused on one social media platform and later diversified its offerings to include others. Originating from a need in the market for Pinterest scheduling, it initially assisted in scheduling and automating Pinterest marketing for brands before expanding its services to encompass Facebook and Instagram. In addition to facilitating post-scheduling, conversation monitoring, and results measurement, Tailwind provides recommendations to enhance Pinterest and Instagram performance.
USP
- Post ideas to ensure a continuous pipeline of Pinterest content.
- A design tool for creating personalized Pinterest graphics, easily saving them to boards.
- Automated scheduling and a Smart Schedule feature to maintain a consistently populated Pinterest feed.
- Specialized features for visual platforms, including Pinterest content promotion and Instagram user-generated content management.
Promo Republic
PromoRepublic stands out in this list as it positions itself as a local marketing platform. The emphasis on being a localized social media management tool is particularly distinctive, catering to the needs of small businesses, franchises, and multi-location enterprise organizations aiming to reach their local audiences. The platform’s local SEO tool facilitates the growth of both foot traffic and web traffic, while the dashboard streamlines the management of customer reviews and feedback.
USP
- Best suited for small businesses, franchises, and businesses seeking to raise awareness among local audiences.
- Establish brand consistency with a media and asset library.
- Target specific audiences through hyper-localized ads and gain valuable business insights through social listening.
Preview
Preview is a mobile application designed for visually planning your Instagram feed. Whether you aim to craft a feed based on a pattern, rainbow colors, or any other aesthetic, you can upload numerous photos and videos into the app to preview your feed before publishing.
USP
- Upload photos, videos, and Carousels to the Preview app to visualize how they will appear live on Instagram.
- Schedule your content directly within the Preview app to ensure it publishes when you’re ready.
- Plan Reels and Stories along with your regular Instagram feed to understand how everything will seamlessly fit together.
Conclusion
Social media management tools come in various forms and sizes, and the most suitable option for you depends on your specific social media objectives and requirements. The landscape of social media tools is continually changing, with new applications and platforms emerging regularly to enhance your social marketing endeavors. It’s crucial to recognize that not every tool is applicable, and not all of them offer the functionalities you may require. Assess your social media strategy, taking into account your established goals and the channels you utilize, along with your specific usage patterns.By doing so, you can streamline your selection process and concentrate on tools that are most likely to enhance the customer experience and increase engagement.